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Customer Demand

Your Customers Demand Better Beans
Customer demand for food products without trans fats has driven the need for a healthier soybean oil. As an industry-wide coalition, QUALISOY recognizes your customers’ changing needs, and works to maintain markets and the global competitiveness for your soybeans.

While soybean oil currently accounts for more than 74 percent of the edible oil in the United States, some large food companies are eliminating the use of soybean oil in their products as a response to pressure from consumer health concerns and new government labeling laws. Keeping soybean oil number one is a top goal for the QUALISOY board. In addition to helping accelerate development and commercialization of low-linolenic varieties, the QUALISOY board is working to promote soybeans with traits to increase levels of oleic acid and reduce levels of saturated fat. This gives soybeans a profile that is healthier than ever and, more importantly, meets the functional demands of end users.

© 2008 QUALISOY